Tips: Drumming Up Busines

Crafter and business owner Dion Barron visits the show and presents the following tips for submitting your craft or craft idea to a magazine:

Send a professional-quality photograph of your craft (rather than sending the craft, itself) to any of the well-known crafting publications.
Select a theme for your craft and market the theme.
Call the editor early in the week.
Ascertain whether or not there is public demand for your product or project.
When submitting descriptions and/or instructions, be concise and to the point.
Put your craft in the marketplace. Exhibit and sell at craft shows, malls, neighborhood parties, etc., and guage the response.
Establish a reasonable yet profitable price for your craft. If it's a design, take your supplies cost multiplied by 3.5 percent, add your labor and 20 percent to that. If you have a service craft (such as going to someone's home to do a stencil) then take your supplies cost and multiply it by 10.
Make use of your price tags by adding your business logo and name to the backs.
Hire a working editor.
Most craft magazines that contain precise and concise information about your craft will place an ad for free. This should evoke a large audience response.

Also in this Episode

Carol Duvall Show : Episode CDS-119
•	Ribbons, Ribbons
•	Tips: Drumming Up Busines
•	Christy's Video Picks
•	Frugal Framing

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